Why Small Businesses Need Marketing Automation

Marketing automation is essential for the growth of a company. But if you do work for a small business, you may think it is nearly impossible to compete with these larger companies. Big companies have more resources, labor, and an established brand name, so how do you...

Powerful Advantages of PPC Advertising

There are many advantages of using PPC marketing for your business. With using Google AdWords, there are a variety of tools to make your marketing campaign effective. First Pay-per-click (PPC) advertising allows you to get your foot in the door fast, offers...

Importance of On Page Optimization

In order to create an effective relevant webpage, that ranks high, you first must look at a few key factors to ensure your page is optimized. To optimize your web page, you must create unique but relevant text, optimize your URLs, use of proper headings, anchor text,...

How to Stay Organized for PPC Success

Take a look below at the guide I have put together to help keep me organized for PPC success. The tactics I used fell into four separate categories – the area around me, organizing my time, the resources I have available, and the overall workload. 1. Organize Your...