How to Create Smarter Content

To enhance content functionality, you must produce content that is relative and readable to the consumer. By increasing the contents effectiveness, it will become more desirable to the user. Your content must be ready for the SERP (search engine results page) so it is...

How to Stay Organized for PPC Success

Take a look below at the guide I have put together to help keep me organized for PPC success. The tactics I used fell into four separate categories – the area around me, organizing my time, the resources I have available, and the overall workload. 1. Organize Your...

Why Small Businesses Need Marketing Automation

Marketing automation is essential for the growth of a company. But if you do work for a small business, you may think it is nearly impossible to compete with these larger companies. Big companies have more resources, labor, and an established brand name, so how do you...

Powerful Advantages of PPC Advertising

There are many advantages of using PPC marketing for your business. With using Google AdWords, there are a variety of tools to make your marketing campaign effective. First Pay-per-click (PPC) advertising allows you to get your foot in the door fast, offers...